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Social Media Integration for E-commerce

Published 06/22/2012 and rated Ratingstars5 5 out of 5 stars
by Carmen Rane Hudson
What can you use the app for?

Twingly is an app that links e-commerce store owners to product bloggers across the web. This increases the trust factor for business owners and increases sales while giving customers on-site access to reviews. Twingly also offers a “Blogwatch” feature, which increases transparency by displaying any conversation that users across the web are having about the user’s products or brands. This builds buzz and traffic while essentially populating the e-commerce site with additional content. Twingly shows up as a simple addition to existing stores. It does not require users to reconfigure their sites in any way and is reported to be very easy to install. The app also adds a sense of fun to e-commerce stores by demonstrating that they are part of a greater conversation rather than mere outlets where people go to spend money.

Twingly screenshot
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What is the history and popularity of the app?

Twingly was launched in 2007 by Martin Kallstrom. Twingly enjoys millions of monthly visitors and has many big name customers from around the globe, including Adlibris, Ikea, and Norstedts.

What are the differences to other apps?

There are other microblogging search engines like Twingly, but none of them have focused on integrating with e-commerce quite the same way that Twingly does. Twingly also delivers quality results. The results are free from spam bloggers and seem genuinely attuned to helping consumers make good buying decisions.

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How does the web app look and feel to use?

The clean, professional look of Twingly makes it inviting to explore. Visiting sites that are integrated with Twingly perpetuates the clean design. If a product has blog information about it then users will be able to see it and add their own. Users are also invited to click a link to blog about products, and then to ping the blog at Twingly so that Twingly will know to add the link. Bloggers would certainly find few reasons not to do this as it would provide a valuable back link.

How does the registration process work?

Users do not have to register to use the Twingly pinging function. Users who want to integrate Twingly into their e-commerce stores are invited to fill out a web form so that a sales representative may contact them with more information.

What does it cost to use the application?

It’s free to ping Twingly and to read blogs that Twingly finds on other e-commerce sites. Users who want to put Twingly onto their own e-commerce stores will need to contact them for a quote. Prices are quoted on an individual basis, depending upon the user’s needs and the scope of the user’s e-commerce store.

Who would you recommend the application to?

Twingly is a great app for any user who has an e-commerce store or who is thinking about starting one. It is undeniably a useful marketing tool and one that brings massive win-win SEO benefits to everyone involved in its use. Product bloggers also need to pay special attention to Twingly as they can use it to bring more traffic and credibility to their own blogs while perhaps increasing some affiliate funnels by partnering with Twingly-affiliated e-commerce stores. It is worth noting that few of Twingly’s customers are in the United States or the UK, which means that there might be a few challenges for bloggers looking to review more “local” products.

  • Users can make their e-commerce sites more social by linking the store to comments and reviews from blogs across the web.
  • Users can increase sales because the conversation increases trust.
  • Bloggers reciprocate links, offering a SEO boost to the store owner.
  • Twingly is easy to install.
  • Search results ranked by number of “Likes” (votes) received
  • Microblog search searches several microblog sites including Twitter and Facebook

Twingly video

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Twingly contact details

Telephone: +46 13 - 473 10 00
Postal address:
Twingly AB
Stora Torget 8
582 19 Linköping

Twingly pricing

FREE - Permanently free version




Twingly on Twitter

Twingly on Facebook

Mashable articles about Twingly

Link to app information

Company blog